FOOD SUPPLY CHAIN
Farming by farmers. The "Fab Food. The Factory of Italian Taste" exhibition will be organised by Confindustria on the South-Eastern Cardo. It shows how to obtain, while respecting the environment and the world's resources, safe, quality, affordable food products in sufficient quantity to feed everyone, using technology and industry.
Coldiretti, located on the South-Western Cardo, shows the link between the economy, Italian society and its farmers. The "records" held by Italian agriculture will on display for everyone to see. Farm food has its own specific area, with traditional farm recipes from the various Italian regions the order of the day.
The area next door is for Granarolo, allowing visitors into the world of milk. A fun take away food shop will serve salad and PDO cheese, sandwiches, pasta salads, takeaway and regular yoghurt with muesli as well as natural snacks.
Copagri, next to the Lake Arena, has a typical Italian street market where farmers can sell their produce and products at stalls. A section of this space is for the sale of Italian street food: pizza and ice-cream.
Along the North-Western Cardo, south of Palazzo Italia, the Italian regions will exhibit, for between one and six weeks, their interpretation of the four elements mentioned above that illustrate Italian excellence: farm produce, tourist highlights, food&drink and, above all, their view of the Expo 2015 theme.
Each will have two large rooms at their disposal (a library and an event area), where they can put their knowledge and know-how on display. Local areas have been assigned spaces on a rota basis. Some regions and provinces, such as Lombardy (South-Western Cardo), Sicily, Bolzano/Bozen and Piacenza (all on the North-Eastern Cardo) will be there for the entire duration of the Expo, whilst regions like Trentino, Calabria, Emilia-Romagna and Irpinia will organize events on small piazzas for three months.
The European Union Pavilion is opposite Palazzo Italia. It has a space for bread and a general focus on "growing Europe's future together for a better world". Sylvia and Alex, the avatars from an animated film, will take visitors through the adventure of building sound cooperation between countries to achieve food safety and security.
The North-Western Cardo gives voice to women through a space used for performances and storytelling. Focusing on the topic of food, Women for Expo will bring together women's experiences, thoughts and recipes and will network female projects and initiatives, in each country, in the field of nutrition, sustainability and cooperation.
An installation with videos, located on the first floor along the North-Western Cardo, will illustrate the value of international solidarity in the form of the Red Cross.
The journey along the Cardo brings visitors into contact with the country and its farming soul, and with the power of the Italian agrifood industry. The South-Western section of Cardo showcases the ancient oil-making mastery of the Coppini family and the refined elegance of Lavazza in cooperation with Fabio Novembre. Walking along the South-Eastern section, visitors come across the artisan ice-cream by Rigoletto that skilfully combines local flavours and know-how.
San Pellegrino, Official Water Partner of the Italy Pavilion, offers an emotional experience with its journey of San Pellegrino mineral water. The Martini Terrace, designed by Pininfarina, overlooks the central Piazza Italia. Here Birrificio Angelo Poretti, an Italian brewery, is back at Expo after its first appearance in 1881.
Ecco Pizza&Pasta on the North-Western section of the Cardo offers two products that are the epitome of Italy. In the Citterio space, visitors can savour learning more about cold meats and salami.
Opposite, the large space dedicated to wine provides a thrilling experience in which the public will need to draw on all five senses.